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KEYWORDS Give Any SEO Process The Backbone by terranet

Keywords. Many have heard of them, but few know exactly what keywords are, how they work and why they create all the buzz and fuss. Keywords are one of the most powerful search engine optimization (SEO) items. WISE use of keywords within your website content forms the backbone of any SEO process. With the help of keywords you can optimize your website for search engines and attract more traffic.

The role of keywords in search engine optimization is often over- or underrated. In this article, let us explain what is the power behind keywords and why all the fuss about.

What are keywords

Keywords are highly essential SEO tools. Keywords are words and phrases that describe the main idea and subject of the website. When users are searching for information on the web, they usually type in search engine some words describing what they are looking for. Your keywords are those that most people would think of and type in search engines when searching the information such as yours.

The search engines show up only those websites that have the most likely information that the web user was looking for. Therefore, having right keywords that best describe your products, services and website is very important.

Why all the fuss

It would be naive to think that the moment you developed a website, created an effective domain name and uploaded your site to the web host is all you need to do for your site to appear in search engines and obtain high rankings. These are SEO (search engine optimization) and KEYWORDS that promote the website online and make it visible on the net.

How to choose what SEO keywords to use

Just imagine what words the web users and your potential consumers would type in search engines to find the info or the website like yours. Put yourself in your target visitor’s shoes and you will be able to choose main keywords and key phrases that describe your website, service or product.

How do keywords work

One of the most powerful Search Engine Optimization techniques is writing unique and quality SEO content. To be quality, unique and effective, SEO content should be relevant, readable, beneficial for users, done without spelling/grammar/punctuation errors, and KEYWORD-SMART.

The golden rules of SEO content writing include keyword density, keyword frequency, keyword prominence, and keyword proximity. Besides, there are other keywords-related rules that may help you get good rankings, including:

> Do keyword research
> Discover what words your target audience is typing into search engines
> Include keywords in domain name
> Use keywords in the page URL
> Place keywords in meta tags
> Use key phrase as the ALT text of an image
> Have keywords in the title tags
> Place keyword in H1 tag
> Use keyword in headlines H2–H6
> Repeat keywords throughout your written content (articles, product descriptions, etc)
> Have important keywords in bold text
> Target keywords with low competition
> Use keywords within the first 100 words on the page
> Use only relevant keywords

When it comes to search engine optimization (SEO), definitely, keywords are not ALL-powerful, but they ARE powerful. Combined with other SEO techniques, wise use of keywords gives your website a great chance to become the first-runner.

Your web site – is like your office. Your keywords are like a “phone number” of your website. The search engine is like the telephone book which lists your “office name”, “phone number” and “location address”. It’s that simple.