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Web Banner Ads: Powerful Magnet For Target Audience and Profits by dany

Over the last years, Web Banner Advertising (web banner ad) has become one of the most popular types of advertising on the World Wide Web. Professional and strategically designed web banner ads are powerful and effective magnets for target audience and online business profits.

A web banner ad, or a web banner, is a clickable online advertisement (HTML code) with text, graphics and images placed on a webpage and linked to the advertiser’s website. When the user clicks on the banner, the user is sent to the website the banner ad is linked to.

Today there are various types of web banners and banner ads. So let’s start by pointing out web banners types and understanding the main goals behind web banner advertising.

Basic types of web banners

Web banners come in various forms, colors, specifications and dimensions. Basically, there are two main types of web banner ads: static banners and dynamic banners.

Static banners often have a single image and short message or branding slogan. Static banners do not change and do not rotate, and the page loads similarly to each viewer that clicks on the static banner ad. Dynamic banners are totally different from the static ones. Dynamic banner ads are designed in Flash or GIF formats, and involve catchy images, powerful messages and creative animations, which are sometimes able to distract the user’s attention away from everything in the world besides the banner. When it comes to banner ad dimensions, web banners come in different sizes: 160 x 600, 120 x 600, 250 x 250, 468 x 60, 728 x 90, 336 x 280, 300 x 250, and many other common and standard measurements.

How web banner ads work

The primary purpose of any web banner ad is attracting the viewer’s attention. The web banner is the representative of an online business, product, service or brand, etc. When the web banner ad is done properly and strategically, it affects the viewer, and the viewer can subsequently become your customer, or consumer, or reader, depending of your website’s purpose. Here we come to some other very important ideas behind web banner advertising: Conversion and Branding.

Conversion. By clicking on the banner ad, the visitors are taken to the advertiser’s web page. Thus, banner ads improve the website’s traffic. The banner ad goal is achieved when the visitor converts into the consumer of your website’s services.

Brand awareness and promotion. Web banners are powerful branding tools. Even if viewers do not click on the banner, they get familiar with the brand or service your offer and might decide to visit the advertised website in the near future.

How to measure web banner ads effectiveness

There are several ways to calculate and measure a web banner ad success, including:

• Clicks. The quantity of users that click on the banner ad.
• Page Impressions. The number of times a certain web page has been demanded from the server.
• Click-Through Rate (CTR): The percentage of total users to a particular web page who clicked on the banner ad.
• Cost Per Sale (CPS): Pricing based on the number of sales generated by the web banner ad. CPS campaigns are affiliate programs where an advertiser pays for each visitor coming to the advertised website via the web banner ad and making a purchase.

Web banner advertising has proved to be an effective tool for creating quality website exposure, generating target traffic and bringing profits to online businesses.