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How To Create Web Banner Ads That Look Great & Work Like A Charm by terranet

Web Banner Advertising is one of the most widely used Internet marketing methods for promoting online business and building customer relationships.

Web Banner Advertising, or web banner ad, is a clickable online advertisement (HTML code) with text, graphics and images placed on a webpage and linked to a particular website. When the viewer clicks on the web banner ad, the viewer is redirected to the advertiser’s website.

Main objective of web banner ads is to inform web users about the existence of a certain website/online business, and entice them to visit the advertised website. Therefore, web banner ads should attract user attention and call to action.

Looking to create your own web banner ad? So have you ever wondered how to design a web banner ad? What makes a web banner ad effective and successful? What are the best performing web banner ad locations, most effective web banner sizes and web banner colors? How to select the text for a web banner ad?

In order to create web banner ads that look great and work like a charm, different web banner ad design approaches and tips should be considered. Let’s take a closer look at the important elements and aspects of web banner ads design that determine web banners success.

Web Banner Ads Size

Web banner ads come in a variety of shapes and sizes. For instance, the most often used web banner ads size 468×60 tends to be less effective than other web banner sizes. The fact is that 468×60 banner ads have been in use for a long time, and users have already learned to ignore them.

The most effective web banner ads are those of larger dimension – for example – 728×90 and 300×250. These web banner ads are normally placed in the header of a website, and the available space may be filled with attractive pictures or/and text.

Web Banner Ads Location

Web banner ads placed closer to the center of the page tend to be more effective. Placing web banners above the fold is an effective location as viewers do not need to scroll down the page to see banner ads.

Web Banner Ads Animation

Statistics shows that animated web banner ads are about 30% more effective in generating clicks than static web banner ads. Advertisers should be careful with using animated web banner ads, since the goal of the animation is to attract the visitors, not to irritate them. It is recommended to have the animation loop from 7 to 10 times. The 10 second timeframe should call the user to action, otherwise, the banner loses its efficacy. Web banner ads with moving elements do really catch the eye. Moreover, animation allows having multiple advertisers and multiple banners on a single web page.

Web Banner Ads Colors

Correct usage of colors used for the web banner ads design can have a positive impact on the viewers. Colors are an excellent element to trigger emotion and call to action. The target audience of the website should be taken into consideration when choosing the web banner ad colors. For example, in the Western and European countries the white color symbolizes purity and serenity, while in India it represents grief.

Web users choose to click on web banners with bright colors, such as blue, green, and yellow. Also, more clicks are made on web banner ads that have some color combination – for example – the yellow color mixed with black, or another dark color.

Web Banner Ads Target Audience

The web banner ads should be placed on websites where visitors will most likely be interested in the product or service advertised. For example, if the web advertiser chooses to place a jewelry web banner ad on a food and cooking website, chances for the web banner to be clicked are minimal.

Web Banner Ads Text

The phrases and messages displayed on web banner ads should be short and catchy. The web banner ad messages have to provoke the interest of the visitors and persuade them to click on the web banner. It is important to pay attention to the following aspects when selecting the text for the web banner ads:

• Web banner ads should carry the signature or logo of the advertised website

• Simplicity and accuracy – the text should be grammatically correct, and complicated long words should be avoided. The users will not take a dictionary and check the meaning of the word on a web banner ad. The consequence of that is a lost click, thus, a lost potential customer.

• The word “FREE” – the word “free” on a web banner ad attracts the visitors. However, it is highly recommended to use the word “free” when there is actually something offered for free. Otherwise, the web banner ad will no longer inspire credibility to the visitors

When considering and designing a web banner ad, keep in mind that there is only one chance to make a good first impression. Web banner ad is the representative of your website or online business. If the web banner ad is unprofessional, the viewers will make the same impression about the website and service advertised. Starting a web banner campaign is always a good idea. Design several different web banner ads, and find out which banner generates more clicks and works best for your website. Good luck!