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Email Marketing – One More Powerful Weapon In Your Marketing Arsenal by terranet

Are you trying to gain new customers? Do you want to enhance your customer relationship? One of the oldest and highly effective methods of promoting online business and building customer relationship is Email Marketing.

What is Email Marketing?

The name says for itself, Email Marketing is the use of e-mail for marketing communication purposes. Email marketing is a form of direct marketing where message is sent directly to the user. Email marketing is best to encourage customer loyalty and promote your online business.

Why is Email Marketing efficient?

E-mail is an efficient marketing tool, because it is a simple, quick, and cost-effective method to interact with current and prospective clients, customers, and investors. With Email Marketing, online marketers can promote certain offers and discounts, send newsletters, e-cards, new product notices, and maintain their existing advertising campaigns.

Email marketing provides the chance to:

• Save money. Time has proven that an email marketing program requires less investment comparing to printing and posting for traditional mail campaigns and other forms of communication.
• Save time. Once the message is thoughtfully created and the list of e-mail recipients is ready, you can simultaneously send the message worldwide to an unlimited number of people.
• Deliver the message straight to the customer. Unlike websites where people have to come to see your message, email marketing allows you to reach each customer directly.
• Generate sales leads. Email marketing is a permission-based promotion; it involves sending email newsletters to people that want and accept to receive them.

How to run a successful Email Marketing campaign?

1. Collect e-mail addresses from customers. The most important part of email marketing campaign is collecting customer contact list. You can gather e-mail addresses from customers who agree to be placed on your mailing list, from sales or service calls, from users when buying from your website or via a sign-up form on your website. As an alternative, you may consider appealing to an email marketing company that provides options for storing and managing an e-mail database.

2. Develop email marketing plan. When implementing an email marketing campaign, there are certain aspects you should consider:

• The look of your e-mails should match the website and should be created according to your niche.
• Target your niche to avoid your message to be sent into the “trash” section. Don’t send messages about Play Station III to an old lady who is interested in cooking recipes.
• Include relevant and clear information in your messages. If you offer something for free, make sure to actually have a free product or service, otherwise, you will just lose credit.
• Good email marketing campaign involves making customers to actually visit the site and become customers. Therefore, a good call to action message is a must.

3. Observe and measure your progress. Always keep your results on record in order to validate the expense of the email marketing campaign, and foresee the steps you need to take for the response rate to increase.

You can measure your email marketing campaign success by:
• Open rates – The number of people that opened your message.
• Click-through rates – The number of people redirected to your site by the link placed in the e-mail.
• Unsubscribe rates – The number of people that wish to discontinue correspondence with you.

Email Marketing is definitely a powerful weapon in your Marketing arsenal. Searching the right niche, providing quality information, calling the customer to action and monitoring the success makes Email Marketing a truly successful and greatly beneficial marketing strategy. However, keep in mind that Email Marketing is only effective if properly planned and organized.