How To Choose Unique, Effective and Successful Domain Name
Choosing a unique and effective domain name is one of the most important and not easy decisions any webmaster has to make when setting up a new website. Just imagine that thousands of new domain names are registered every day. Therefore, creating a unique and successful domain name takes a lot of patience and brainstorming.
Now let’s go a little deeper into the essence of domain names and outline some essential tips on how to choose the right domain name.
What is domain name
The domain name is a unique alphanumeric name that consists of English letters, numbers 0-9, and hyphens (-). Although a domain name length can be up to 60 characters, it is generally recommended a domain name length to be less than 25 characters. Shorter domain names are easy to remember and easy to promote, so avoid choosing excessively long domains.
Every domain name has a suffix or extension. The extension indicates which type of organization or country, or top level domain (TLD), it belongs to. A top-level domain (TLD) is one of the highest level domains in the Domain Name System of the Internet. For example, the most common suffixes are:
.com – commercial business
.biz – business
.org – organizations
.gov – government agencies
.net – network organizations
.info – informational
The domain name is an online identity of the website. Therefore, when choosing the domain name for your site, the following points should be kept in mind.
How to choose unique, effective and successful domain name
Choose domain name top keywords
For selecting the right and unique domain name, a webmaster has to brainstorm the keywords which are short, easy to remember, and relevant to the website core and subject.
Avoid excessively long domains
As we have mentioned above, although a domain name length can be up to 60 characters, IT experts and SEO specialists generally recommend a domain name length to be less than 25 characters. The idea is that a shorter domain name is hard to misspell, easy to type, easy to read, easy to remember and easy to promote.
Stay away from slang and hard to spell words
Avoid using slang like ‘u’ instead of ‘you’, for example. Choose easy to spell words. Your domain name should be easy for your website users to remember and type.
Avoid hyphens and numbers
If it is possible for you to avoid hyphens and numbers in the domain, then do it. Both hyphens and numbers make it hard for a user to remember and type your domain name. Also, try to avoid using numerals instead of words, (for example, do not use 2 instead of “to” or 4 instead of “for”).
Think of domain name marketability and attractiveness
When choosing a domain name for a business website, do not forget about its commercial attractiveness. Just imagine your domain name in a commercial and think of how it will look there.
Check if your domain name is unique and available
Good domain names have to ensure that there will be no legal problems or no trademarks with the domain name chosen. Avoid domain names that are similar to existing ones.
Definitely, there are other tips to follow when choosing a domain name. Moreover, there are no golden rules. Generally, whatever the domain name you choose, the points mentioned above are always great to keep in mind. Now let’s sum it all up and outline the key ideas. To be successful, your domain name should be at least: easy to spell, easy to remember, easy to read, easy to type, commercially attractive, not too long, not too short, reflect the website idea/core/subject and, of course, unique.
Good luck on choosing the unique, effective and successful domain name for your website!