Article Submission is a big step ahead in a website’s Search Engine Optimization (SEO). Article Submission is a powerful ethical SEO technique used to enhance the website’s search engine rankings and exposure on the World Wide Web. The primary idea behind this proven SEO practice is getting more visitors and more one-way incoming links.

Article Submission – the more you know, the better it tastes

Article Submission is a popular Off-Page Search Engine Optimization tactic of submitting articles to article directories to generate traffic and backlinks to the website. One important factor is to choose popular and trusted article directories that allow DOFOLLOW links.

Article Submission – why it never fails to work for SEO

Article Submission contributes to your SEO campaign in many ways. Here are the major benefits you can expect from proper SEO Article Submission:

• Article submission is a great way to get quality one-way back links to your website
• Article submission provides targeted traffic and potential customers/readers/users/etc
• Article submission increases a website’s exposure in search engines
• Article submission helps business websites market themselves online

Article Submission – what to do, what not to do

To get a continuous flow of traffic, you need to publish a big amount of articles on a consistent basis. Submit articles to the categories and sub-categories that are relevant to your article content and niche. The Resource Box of each article should contain the links pointing to your site, and a brief description of your site. There are some other things that are worth knowing when submitting articles for SEO purposes. Read below what to do and what not to do in SEO Article Submission.

• Choose popular and authoritative article submission directories
• Never publish the same article on different directories
• Before submitting an article with the same content, make a highest quality rewriting
• Avoid content duplication not to be penalized for identical or stolen content
• Submit articles to relevant categories and sub-categories
• Before posting an article, check the traffic and pagerank of the directory
• Do not post the same article on your own website
• Do not publish your e-mail address when submitting content to article directories
• Avoid using automated services and article submission software
• Submit articles manually on a consistent basis

NOTE: Before posting an article and placing links to your website, FIRST read the inclusion rules and linking requirements of each directory.

Submit articles of BEST QUALITY FROM HEAD TO TOE

Only great articles with natural language and valuable information will probably make users/readers trust you and click on your link in the resource box. Below, we have listed major tips and general requirements for articles. So here are what your articles should be:

• Every single article should be unique
• Every single article should be beneficial and informative
• Every single article should be best quality from top to toe
• Use links pointing to your site in your article Resource Box
• Every article should be both SEO friendly and reader friendly
• Use Keywords Optimization, while keeping a natural flow of language
• Use keyword-smart titles, not keyword-stuffed
• Always give the new article a different title
• Avoid excessive self-promotion
• Do not over-optimize your article

Some top article directories by Google and Alexa ratings

There are top article directories according to Google page rank and Alexa traffic rank. Here are some of the most popular and authoritative article directory sites to submit your content to.

Self SEO accepts articles on SEO and webmaster tools. This great article directory gives the opportunity to promote your site in Info box.

WebProNew is a comprehensive article submission directory for the latest news on search engine optimization and web design and development.

EzineArticles
Article Dashboard
ArticlesBase
Go Articles
Buzzle.com
Amazines
Article Alley
ArticleSet
Articleavenue

Hence, if you are looking to increase your website’s position in the search, promote your site with article submissions. Article Submission is a time-consuming process of moving your site higher and higher up in the search results. And, if you do not have time to post articles yourself, then have them manually submitted by professionals from Web Design and Development services or manual article submission services.

Good luck in your article writing, search engine optimization and submission!

Remember, hard work never fails.

Search engine optimization (SEO) is a complex issue that covers multiple On-page and Off-page SEO techniques, both simple and advanced. However, believe it or not, basic Search Engine Optimization is not that difficult and, even the simplest SEO methods can do wonders for your website. Now, let’s look at the core set of all-time SEO techniques that are ethical, effective and free.

The core set of very simple yet exceptionally effective ethical SEO techniques of all time:

• Relevant keywords research and analysis
• Constant research and overview of competitors
• Creation of SEO friendly content (link-wise and keyword-smart content)
• Adding new, quality content on a regular basis
• Meta tags and HTML optimization
• Generating a robots.txt file for search engines
• Creating keyword-smart ‘title’ tag on every web page
• Keyword use in headings H1, H2–H6
• Relevant directory submission
• Creation and submission of articles
• Network of mini-sites and blogs
• Posting on forums related to your niche
• Commenting on blogs and forums
• Using social bookmarking for articles
• Submitting your blog to RSS directories
• Using social networks for SEO
• Internal linking and deep linking
• Building reciprocal links
• Sending link requests to influential sites and bloggers
• Obtaining backlinks from quality websites (quality over quantity)
• Correction of all broken links
• Anchor text optimization
• SEO Friendly URLs
• Image Search Engine Optimization
• Writing Guest posts
• Creating press releases
• Creating site map
• Creating videos
• Making it easy to link to your site

Relevant keywords research and analysis
Keywords are highly essential SEO tools that help to make a website visible on the net. To choose the keywords for your website or for any other text, put yourself in your target visitor’s shoes and imagine what words they would type in search engines to find the information like yours. Evaluate your competition and create your own keyword-smart content.

Constant research and overview of your competitors
Stay tuned, and make your competitors’ overview from time to time. Analyze your target market, and reveal how your competitors (that have been in your industry longer than you) have achieved their online success.

Creation of unique SEO friendly content
Writing search engine friendly content helps your target audience find you through the search engines. The golden rules of SEO writing and keyword optimization include keyword relevancy, keyword density, keyword frequency, keyword prominence, and keyword proximity. Make your website content unique, beneficial for users, well-organized, link-wise, keyword-smart, and regularly updated.

Adding new, quality content on a regular basis
Regular updates to your website will attract the attention of both people and search engines. Adding new “fresh” content on a regular basis can enhance your website’s search engine visibility, bring quality traffic, attract free links, and portray your website as current and up-to-date.

Meta tags and HTML optimization
SEO HTML Optimization and Meta Tags Optimization are both essential for obtaining higher search engine rankings. When optimizing meta tags, place keywords strategically. Have keyword focused Title tag on every page of your site. Use the most relevant keyword at the beginning of the text, and try to avoid the use of stop words.

Generate a robots.txt file for search engines
Generate a robots.txt file for search engines to help a search engine crawler index your website properly. Hide files that you want to be ignored by the spiders and tell them which pages of your website you want to be indexed.

Keyword use in headings H1, H2–H6
Headers come in six sizes: header tags h1, h2, h3, h4, h5, h6. Placing keywords in these can dramatically enhance your SEO.

Relevant directory submission
Submit your website to SEO friendly directories. Make sure your website is placed in a relevant directory and relevant category.

Using article submission directories
Article submission services play an important role in your website promotion. You can generate traffic through quality article submission directories by submitting your original articles to the most relevant categories.

Network of mini-sites and blogs
You can also create a network of mini-sites or blogs that will lead users to the main site. These mini-sites are called satellite SEO websites. Mini-sites and blogs also serve as affective sales channels for internet marketing purposes.

Posting on forums related to your niche
Become an active member in a popular forum related to your niche; create new interesting threads and great discussions to get direct traffic and backlinks for your website.

Commenting on blogs and forums
Before commenting on blogs and forums, first read the article/post, and if you get genuinely interested in the topic, leave your comment. Comment on relevant blogs and publish only relevant, useful, well written comments that do not look like spam.

Using Social Networking for SEO
Social networking is a great way to generate free backlinks. Twitter or Facebook are great social networks to use to draw interest and people to your website or online business.

Internal linking and Deep linking
Do not forget to build links within your own website. Deep internal linking is important for both people and search engines. Use relevant keywords in your internal linking. Develop an internal linking system within your website and you will see the positive results soon.

Building reciprocal links
A reciprocal link is a mutual link between two websites to enhance traffic. You can create a “links” page on your website. Try to build reciprocal links with powerful and quality websites in your industry. Quality is over quantity in this SEO practice.

Anchor text optimization
Keyword use in link anchor text (the text in a link) is one of the dominant factors that enhance search engine optimization. By linking to a certain page of your website multiple times with a certain keyword/keyword phrase, you help the search engine index that page for the keywords contained in the links.

Image Search Engine Optimization
Do not overlook the power of Image Search Engine Optimization. If you use images on your website, make sure to add ALT tags that contain keywords in the image description. Also, pay attention to the context surrounding the images. The image content should be relevant to the text and content of the web page. Try to create a meaningful “title” tag, and make your Alt text and file names descriptive and short.

Keep your website up-to-date and easy to link to
Develop professional, attractive, easy to navigate and SEO friendly website design. Create proper URLs. Provide content that people trust and want to link to. Keep your website up-to-date. Search engines do not like websites which are not regularly updated and full of dead links. Get regular website updates, design upgrades and website maintenance services.

We hope this post will benefit Terranet readers as well as SEO newbies and practitioners. The combination of all the above Search Engine Optimization techniques will significantly enhance your website online presence. These techniques are proven SEO practices that are all-time and easy to follow. Even someone completely new to SEO field could do it. Okay, of course, not your Grandma, but almost everyone who has a bit more than basic knowledge of Web Design and Development.

Optimizing your web site pages for search engines takes a lot of time, dedication and motivation. Get equipped with these essentials and watch your site grow. Just implement SEO techniques mentioned above, and you will soon enjoy the real fruits of your labor!

Oh, and keep in mind the golden rule of website optimization: Optimize your website for USERS FIRST. Search engines – SECOND.

With that in mind, let’s understand how search engines “see” the images and learn some basic image SEO principles.

ALT Image Text

Every image must have an ALT tag (Alternative Image Text).  Alternative Image Text is a small piece of text associated with the image and describing the content of the image. Alternative Image text appears when you move your mouse cursor over the image. Alt text also appears on-screen when the image is not available.

Image content should be relevant to the content of the web page. The thing is that search engine bots can’t see the image itself, but they can use the alt tag attribute to rank the image. Through Alt tags the search engines can find out the overall theme of the image and the relevancy of the image to the entire content of the web page. Therefore, the image content should be relevant to the text and content of the web page.

When search engine bots look at images, they can read Alternative Image Text (ALT tag), image file name, and the textual content which is around the image.

Use keywords in the image ALT attributes. Use keywords in the image files. Remember to separate keywords with dashes; avoid using underscores to separate keywords. For example, an image file named terranet-team.jpg is much better than terranet_team.jpg, or terranetteam.jpg.

Bad image naming structures may look as follows:
http://yourwebsite.com/portfolio/45.jpg
http://yourwebsite.com/portfolio/image25.jpg

Things to do when optimizing images for search engines:

• Use keywords in the image ALT tags
• Use meaningful “title” tag
• Alt text and file names should be meaningful, descriptive, and short
• Use keywords in the textual content around the image
• Make the image relevant to the web page content
• Do not separate words with underscores
• Pay attention to file extension and make the image gif, Jpeg or Png
• Avoid saving images in external locations
• Don’t save your images in root directory

Do not overlook the power of Image SEO. The combination of other SEO techniques with Image Optimization has proven to provide great results.

Image Search Engine Optimization can do more than just enhance your website’s overall SEO. Well organized, carefully named and properly presented images enhance the “image” of your website, making it look more professional and reliable.

Today, we explain the basics of writing good SEO content and SEO-friendly articles. Learn how to increase your website traffic with SEO articles, how to place keywords within the article, how to create powerful SEO titles, how to organize your article structure, and much more. So, if you do not have the budget to hire professional SEO Content Writers, then follow the advice given below!

SEO article writing – Tip 1

Meaningful and catchy title. When writing a SEO article, take time to create a meaningful and catchy title. The title of your SEO article should be as follows:

1) Unique, meaningful and catchy
2) Briefly describe the article idea/topic/etc
3) Include main keywords
4) Capture web surfers’ attention
5) Motivate to read

Note: Do not write the title when the article is not complete. Create the title when the article is done.

SEO article writing – Tip 2

Correct grammar and proper sentence structure. When your SEO article is done, take a fresh look at it and accurately proofread your writing to make sure there are no grammar mistakes. You can also get somebody else to proof read your article. Remember that any article that is stuffed with complicated sentences and spelling/grammar/punctuation mistakes can significantly hurt your website’s credibility.

SEO article writing – Tip 3

Attractive headline, headings, subheadings, and comprehensive article structure. Every SEO article should have a comprehensive structure and include a headline, introduction, body, and conclusion. Creating the catchy headline, headings and subheadings is useful for both readers and search engine crawlers. Do not forget to place keywords in your headlines, titles and subtitles.

SEO article writing – Tip 4

Links to other pages of the website. Your SEO article should point to your website home page and other pages/articles of your website to get it properly indexed. Use keywords and keyword phrases for the hyperlink text to maximize the importance of your keywords for search engines.

SEO article writing – Tip 5

SEO friendly URL. Search engine friendly URL is an absolute must if you want people from other websites link to your article. Search engine friendly URLs should not be lengthy, should not include unnecessary session IDs and generic names like “page1.html”. Get the most out of your SEO article and create meaningful, search engine friendly URLs with keywords.

SEO article writing – Tip 6

Use keywords and keyword phrases. Now comes the trickiest part of writing for SEO purposes: keyword placement and keyword density. If you write an article for SEO, keywords should be taken into consideration. To choose the main keywords, decide what words and phrases web surfers are likely to type in the search to find article like yours. Your SEO article should be readable, meaningful and beneficial for users; as well as keyword-smart, and never keyword-stuffed.

Writing effective SEO articles requires a fair amount of practice. With love, patience and time, you will be able to write high quality articles for your website’s SEO. And, the final tip for today: when creating an article for search engines, think of the readers first.

P.S.

Okay, okay, we never said writing SEO articles would be easy. Writing for SEO purposes is not easy at all, but it is not impossible either. Still want to write a heap of articles yourself? Or isn’t it easier to just hire a professional SEO Article Writer?

Oh, and just a side note for you in case you find yourself lost and looking for high-quality content writing services. Terranet has a team of SEO writing goddesses – three talented ladies who have strong skills in SEO Content writing.

Basically, there are four concepts of keyword usage for SEO: Keyword Density, Keyword Frequency, Keyword Prominence and Keyword Proximity. Today, we explain these four keyword optimization techniques for you to tell the difference and understand the importance of each.

KEYWORD DENSITY

Keyword Density is the percentage of times a keyword appears on a web page compared to the total number of words within that web page.

There is no ideal keyword density for SEO, however, there is a common opinion in SEO community that the optimum keyword density is about 1% to 3%. The overuse of keywords is known as Keyword Stuffing or Keyword Spamming, which can get the web page penalized by search engines. Some say that the keyword density anywhere between 7% – 10% is effective. Some SEO’s tend to think that Keyword Density is a SEO myth and, in fact, it has no importance in the eyes of Google. Although the optimal keyword density percent still remains a controversial issue, the fact is that keyword density is beneficial for SEO.

KEYWORD FREQUENCY

Keyword Frequency is the number of times a keyword appears within a single web page.
The idea is that the more times a certain keyword is found on a web page, the more relevance a search engine will give that page for a search with that keyword. However, do not forget to use keywords naturally and wisely, in order to not get banned by search engines for keyword stuffing.

KEYWORD PROMINENCE

Keyword Prominence is how prominent the keywords are within a single web page.
Generally, the keywords that are placed early in the text and closer to the top of the page will be considered as more relevant in search engine’s eyes. Therefore, placing the important keywords at the beginning of the web page (or text, or sentence, or title, or meta tag) will give them the higher prominence and more value in the context of search engine optimization. Also, you can get the primary keywords bold, italic or underlined.

KEYWORD PROXIMITY

Keyword Proximity is how close two or more keywords are placed to each other.
General recommendation on improving your Keyword Proximity is placing the keywords close to each other. The closer, the better.

Any Search Engine Optimization campaign cannot succeed without proper Keyword Optimization. Keyword Density, Keyword Frequency, Keyword Prominence and Keyword Proximity are the golden rules in Keyword Optimization. And, the best thing about these keyword optimization techniques is that they WORK.

Keyword density is the percentage of times a keyword (or, key phrase) appears on a web page in comparison with the total number of words on the web page/document/article, etc. To calculate the keyword density on the web page/ article/etc, use the following formula:

KD = (Keyword Count*100) / Total Word Count

For example, there is a 500 word article with 10 keyword uses. In this case, keyword density is (10*100)/500 = 2%

Many SEO specialists and SEO Content Writers consider the optimum keyword density to be anywhere between 1% and 3%. Keyword density which is more than 1%-3% could be considered as keyword stuffing or keyword spamming (overuse of keywords) which can get your web page banned from the search results.

There is a lot of advice and debate on keyword density out there, but the fact is that there is NO perfect keyword density percent. And, there is no hard-and-fast rule that can help and dictate 100% effective KD for SEO. Below we describe the very basics of keyword density and point out some ideas to keep in mind in order to find the golden mean.

Keyword Density Tip #1
Keywords should be used repeatedly, yet naturally. Even if your web page or text is keyword rich, you should remember to use the keywords naturally. The tricky thing is that the website content should be optimized for search engines while being also readable, meaningful and beneficial for humans. It’s not so easy, but it’s not impossible either.

Keyword Density Tip #2
Website content should be both search engine friendly and user friendly. When creating search engine optimized (SEO) content, it is important to keep in mind that keyword-stuffed content decreases the website’s (article, source, etc) trust and credibility in the eyes of the website visitors, and… in Google’s eyes, too.

Keyword Density Tip #3
Use keyword density at the start and at the bottom of a web page. Try to use keyword density in the top half of the page, in the first few paragraphs of the published text, and at the bottom of a web page (or, published text, or article). But, this doesn’t mean that you shouldn’t use the keywords throughout the whole page content.

Keyword Density Tip #4
Do not overuse keywords. Do not keyword stuff. Overuse of the keywords is considered as keyword stuffing which can get your web page banned from the search results. Always take a moment to read your text before placing on your website. To test your website’s contents for keyword stuffing, read the content to yourself. If you meet the same word too often and it makes your head spin – then you’ve engaged in keyword stuffing.

Keyword Density Tip #5
Do not target too many (more than five) keywords per page. Although this SEO approach is definitely controversial, our practice shows that targeting one or two or maximum five words per page appears to be more successful in search engine results, then targeting multiple keywords per page.

Creating optimized content is like playing the lottery where you never get a 100% success guarantee. In the SEO lottery, keyword density is just like one of the lottery tickets. Developing meaningful, user friendly and relevant SEO content – which is keyword SMART but not keyword STUFFED – is the key to success in the eyes of both search engines and web users.

Keyword density is definitely one of most effective SEO tactics, but do not go “keyword density crazy”. As long as you use ethical SEO and keyword SMART content – Search Engines will appreciate you for doing the good job!

When it comes to Search Engine Optimization (SEO), Keyword Marketing, and various online advertising solutions, SEO Content is invaluable and vital item.

Let’s find out more about SEO Content Writers functions, and understand the importance of SEO Copywriting.

SEO Content Writers Functions

SEO Content Writer, or SEO Copywriter, is a person who specializes in providing relevant, keyword-rich content for websites. SEO Content Writers create texts that appeal to the target audience of a particular website, and contain certain keywords for better search engine indexing and ranking.

To develop relevant, powerful and keyword-smart content, SEO Content Writers collaborate with SEO Specialists, Internet Marketing Specialists and Website Designers.

The key function of SEO Content Writers is developing SEO content that would increase the visibility of a particular website in search engines, and attract the web users to the website.

So what exactly SEO Content Writers/SEO Copywriters do for website owners and online businesses:

• Conduct in-depth keyword research and shortlist profitable and effective keywords associated with the website
• Create content with the right keyword density, keyword frequency, and keyword proximity
• Develop search engine friendly content that generates search engine traffic
• Create texts and articles that drive web users to the website
• Develop catchy and search engine optimized titles
• Provide various kinds of web content – articles, slogans, banner messages, blogs, newsletters, meta tags, product/service descriptions, reviews, etc

SEO Content Writer vs Content Writer

SEO content writers and web content writers have different writing purposes. SEO content writers should provide specifically organized content with strategically placed keywords. Writing, composing and constructing SEO content is very different from writing and constructing normal web content which is not intended for search engine optimization. SEO Content writers provide web content that should please the search engines and interact with the audience. The purpose of SEO writers is placing keywords strategically, yet naturally, to make the content composition comprehensive, attractive, useful and easy to read for web users.

SEO Content Writer is a job that requires much skill and talent. Since SEO copywriting is not easy, experienced SEO copywriting practitioners are hard to find. Website owners can find a person who has an appetite for writing for the web and is talented enough to handle SEO copywriting.

Those website owners, who understand the role of keyword-rich web content, need SEO content writers as the air to breathe.

The role of keywords in search engine optimization is often over- or underrated. In this article, let us explain what is the power behind keywords and why all the fuss about.

What are keywords

Keywords are highly essential SEO tools. Keywords are words and phrases that describe the main idea and subject of the website. When users are searching for information on the web, they usually type in search engine some words describing what they are looking for. Your keywords are those that most people would think of and type in search engines when searching the information such as yours.

The search engines show up only those websites that have the most likely information that the web user was looking for. Therefore, having right keywords that best describe your products, services and website is very important.

Why all the fuss

It would be naive to think that the moment you developed a website, created an effective domain name and uploaded your site to the web host is all you need to do for your site to appear in search engines and obtain high rankings. These are SEO (search engine optimization) and KEYWORDS that promote the website online and make it visible on the net.

How to choose what SEO keywords to use

Just imagine what words the web users and your potential consumers would type in search engines to find the info or the website like yours. Put yourself in your target visitor’s shoes and you will be able to choose main keywords and key phrases that describe your website, service or product.

How do keywords work

One of the most powerful Search Engine Optimization techniques is writing unique and quality SEO content. To be quality, unique and effective, SEO content should be relevant, readable, beneficial for users, done without spelling/grammar/punctuation errors, and KEYWORD-SMART.

The golden rules of SEO content writing include keyword density, keyword frequency, keyword prominence, and keyword proximity. Besides, there are other keywords-related rules that may help you get good rankings, including:

> Do keyword research
> Discover what words your target audience is typing into search engines
> Include keywords in domain name
> Use keywords in the page URL
> Place keywords in meta tags
> Use key phrase as the ALT text of an image
> Have keywords in the title tags
> Place keyword in H1 tag
> Use keyword in headlines H2–H6
> Repeat keywords throughout your written content (articles, product descriptions, etc)
> Have important keywords in bold text
> Target keywords with low competition
> Use keywords within the first 100 words on the page
> Use only relevant keywords

When it comes to search engine optimization (SEO), definitely, keywords are not ALL-powerful, but they ARE powerful. Combined with other SEO techniques, wise use of keywords gives your website a great chance to become the first-runner.

Your web site – is like your office. Your keywords are like a “phone number” of your website. The search engine is like the telephone book which lists your “office name”, “phone number” and “location address”. It’s that simple.

What is a search engine

Search engine is the term that refers to the software (i.e. computer program) that allows internet users find and access information from online resources through certain keywords and searches defined by the user. Search engines use a software robot that seeks out websites and gets them indexed. Search engines operate algorithmically.

Search engines consist of web crawlers (also referred to as web robots or web spiders), a computer program which follows links on the web to discover web pages that are not yet indexed or have been updated since they were last indexed. When these web pages are discovered, they are analyzed to determine how it should be indexed and should be actually indexed or not. The info is extracted from meta tags, the titles, headings, etc. Then the web pages go to the search engine index and get stored in the database for use in relevant queries. Thus, when user requests for certain info on the web, the search engine index allows the roughly relevant information to be found.

When the web user enters a query (which consists of keywords and phrases) into a search engine, search engines typically do the following:

• Accept the user query and analyze criteria defined by the user
• Check if the user request is misspelled and recommend popular spellings
• Gather relevant and best-matching web pages
• Request relevant web ads to display near search results
• Display the results based the user criteria and keywords

Search engine first offers the best-matching results. Among the factors that search engine takes into account when determining which pages match best, there are page content, keyword relevance and usage, external and internal  linking, and many other.

How did SEO rise to power and what are first search engines

The evolution of the search engine technology was rather quick. The first search engine appeared in the 1990s.

The pioneer of the industry was Archie, created in 1990 by Alan Emtage. First web robot WWW Wanderer was developed in 1993 by Matthew Gray. Then came into use World Wide Web Worm, Repository-Based Software Engineering (RBSE) spider, JumpStation, WebCrawler, Excite, Lycos, InfoSeek, Alta Vista, Yahoo (founded in 1994), MSN (1998), etc.

BackRub, the system that checked backlinks to estimate the prominence and importance of a website, was introduced in 1996 by Stanford University students, Larry Page and Sergey Brin, who later founded Google and developed PageRank algorithm. Before Google, search engines ranked websites by the number of times the search term appeared on the webpage. The domain google.com was registered in 1997, and Google Corporation was first incorporated as a private company in 1998, with its initial public offering in 2004.

Currently, Google company is located in Mountain View, California. Google’s offices are referred to as Googleplex. According to Experian Hitwise latest research, today Google is the king of search engine market. Google received 72.17 percent of all U.S. searches conducted in the four weeks ending May 29, 2010. Yahoo! Search has 14.43%, Bing has 9.23 percent and Ask received 2.14 percent. Just take a look at U.S. searches, merely for informational purposes.

Percentage of U.S. searches among leading search engine providers

www.google.com
April 2010: 71.40%
May 2010: 72.17%

search.yahoo.com
April 2010: 14.96%
May 2010: 14.43%

www.bing.com*
April 2010: 9.43%
May 2010: 9.23%

www.ask.com
April 2010: 2.18%
May 2010: 2.14%

Note: Data is based on four-week rolling periods (ending May 1, 2010, and May 29, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.*This includes executed searches on Bing.com but does not include searches on Club.Live.com.

Initially, SEO consisted of submitting the websites to search engines which would send a web spider to crawl that webpage, extract links, and get the webpage information indexed. The term “Search Engine Optimization” came into use when website owners recognized the value of having their sites prominent in the results of leading search engines.

Modern Search Engine Optimization is different. SEO practitioners introduced various SEO techniques, and professional SEO services are in high demand. Search engines will keep becoming smarter, while SEO will keep being one of the dominant web practices on the web.

What Is SEO

SEO, or Search Engine Optimization, is a set of actions meant to promote the website by increasing the website search engine rankings and getting the website pages shown up in the results of the leading search engines by choosing words/phrases that best relate to the website subject.

While search engine marketing, abbreviated as SEM, may deal with paid methods of getting more traffic to the website, Search Engine Optimization deals with un-paid (also referred to as “organic”, “algorithmic”, and “natural”) search results.

IT specialists who provide SEO services are Search Engine Optimizers. Search Engine Optimizers review the website content and do keyword research. SEO specialists use a variety of SEO tactics meant to increase the webpage prominence; some of them are link exchange, keyword-rich content optimization, adding relevant keywords to website meta tags, website submission to relevant directories, etc.

SEO Gives The Website Life Online

Nowadays, Search Engine Optimization SEO has become a valuable strategy to a successful website. Without professionally and thoughtfully done Search Engine Optimization, internet users and potential clients might not even know that your website exists. With the help of SEO, business website owners can effectively and easily generate a return on their investments.

Types of SEO Techniques

Search Engine Optimization covers a wide range of techniques and tactics. There are good SEO techniques or White-hat SEO (which can give your website rise to online fame), and bad SEO techniques or Black-hat SEO (which can get the website banned/blacklisted in search engines).

Black-hat SEO includes tiny text, hidden/invisible text, cloaking, doorway pages, link farms, too high keyword density, mirror sites, and many other bad, bad, very bad things.

White-hat SEO makes the website indexed in search engines and helps to achieve high conversion rates and quality traffic through ethical and honest SEO methods. One of the most effective and essential Search Engine Optimization techniques is writing unique and quality SEO content. Quality SEO content is the written content which is relevant, readable, keyword-smart, beneficial for users, and done without spelling, grammar and punctuation errors. Website content should interact and please the visitor, while pleasing major search engines with keywords. Other good SEO techniques involve correctly formed domain name, user-friendly website navigation structure, titles creation, meta tags descriptions, internal linking, exchanging links with relevant websites, sitemap, etc.

Search Engine Optimization can create the website success. Therefore, when starting the website promotion, professional and white-hat SEO is the first and the best way to go.